Our services
- Internet consultancy
Analysing your business and customer expectations - Website design
Well organised, concisely designed websites - E-commerce
Advice on running your e-business & taking payments online - Web marketing
Increase sales, subscriptions, enquiries or bookings - Usability & accessibility
Ensure your website is well laid-out & accessible - Web hosting
Reliable & cost-effective business hosting
Services: Web marketing - generating relevant site traffic
The goal of your website should be to drive sales, subscriptions, enquiries or bookings and this requires traffic. But web traffic in itself is of little importance unless it is qualified, measured and targeted by the specifics of your business.
Drive traffic to your website and monitor the results
We discuss web marketing in a way that is relevant to your business, we tell you exactly what we're doing, why we're doing it and how much it will cost. We monitor the results, find out what works best for you, then refine the process and build upon the successes.
These are the topics that we get asked about the most
- Search engine optimisation
Search engine optimisation or SEO, plays a vital role in how successful your site will become. If no one can find your site then you have a problem.
Search engine optimisation is inherent in every website and web page we build. This means we create each page on your site to be as optimised, relevant and targeted to its contents as possible; including the visible text and 'META' data. When done correctly, it can guarantee a good amount of consistent, ongoing traffic for free. - Directory listings
Niche or specialty directories are excellent because the people who visit them are searching for information, products and services on specific topics, plus many other websites rate and include the contents of these directories in their search results. We ensure you site appears in the relevant sections on the important directories, this is part of the process of every site we build. - Pay-per-click positioning
Pay-per-click or PPC, allows you to buy a position in search engine results, useful when SEO and directory listings are not enough and the search terms are very competitive. The advantage with PPC is you only pay when someone clicks through to your site.
We manage the entire PPC campaign process for you; recommending the best key words or phrases, measuring the "clicks", tracking visitors and then analysing the conversion ratio of visitors to enquiry, so you get a clear idea of cost-effectiveness. - Publicity & marketing ideas
- Press releases and interviews offer a good way to draw attention to your business - a new website launch is the ideal opportunity - without incurring the high costs of advertising.
- It is imperative that your website maintains consistency with offline marketing elements, promotions and catalogues, keep it up to date and relevant.
- Every e-mail, letter, compliment slip, receipt or invoice you send should include your web address.
- Remember, success is not just about high hit rates, but about targeting the right kind of traffic, it's better to have ten visitors a day who buy online than 10,000 indifferent ones who do nothing...
What to do next...
These are just a few of the marketing services we offer, call 0870 874 3330 to discuss your business needs in more depth.
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